Pee Here!

Texaco, an oil company and gas station chain that I'm not sure exists anymore, had an advertising campaign back in the late 60's to early 70's that ended with a tagline, "The Texaco Star stands for (something good and commercially appealing)." Like any effective ad campaign there was enough saturation that you really couldn't escape it, and the tagline and product name were almost physically embedded in the cultural psyche. At that point in my life, our family did regular summer camping trips... which of course involve gas stations and bathrooms.

After noting a peculiar consistency in our experiences with the chain, our family's version of the tagline became "The Texaco Star stands for filthy bathrooms."

So it is with pleasure I found today an innovation that may very well encourage businesses generally, not just Texaco (if it still exists), to offer the most appealing bathroom experience possible to their customers- maybe even offer incentives for using their facilities: Producing hydrogen from urine.