People Whine About the Price of Gas

Then they're willing to shell out $1.79 for a pint? a liter? of Evian. They're so willing in fact, that companies are going hog wild trying to make their water-product distinct from all the other water-products. Let's see... I could get some big plastic bags, some peroxide and yeast, and make a killing selling "oxygen-enhanced air." "Contains 5% more oxygen by volume than regular air!" Don't imagine there's any more quality and safety restrictions on bagged air than there are on bottled water, either.

Easy Street, here I come.

And btw, water is H2O, not H24.
(From Planet Money, Hat tip to The Vigorous North)