I have an idea you're free to use. How about you just spend two weeks interviewing Shaun White, Apollo Ohno, and Lindsey Vonn, then run the actual events on tape delay sometime next month? That would sure get my interest up! See that way, I'd have to embargo every bit of information not coming from you to avoid knowing the outcomes before I get to watch the events; in a couple of weeks, I'd just spend 24/7 watching your channel trying to catch up. Seriously.